Affordable Housing

Shorewood's Next Step: Spoerl Commercial Proposes New Affordable Apartments

· 5 min read

Shorewood's Next Step: Spoerl Commercial Proposes New Affordable Apartments

A proposed 19-apartment building at 4450 N. Oakland Avenue would turn an underused village-owned parking lot into workforce housing.

Key Project Details

  • Location: 4450 N. Oakland Avenue, Shorewood
  • Structure: Three stories with 19 apartments, designed to fit the village's pedestrian-scale environment.
  • Affordability: Rents targeted to households earning 30 to 60 percent of the Milwaukee County median income.
  • Financing: Zoning has been approved. We are pursuing Tax Incremental Financing and state housing tax credits to support long-term affordability.
Aerial view of 4450 N Oakland Avenue in Shorewood, Wisconsin, the proposed site for Spoerl Commercial's new 19-unit affordable housing development, transforming a village-owned parking lot into workforce housing.
Aerial view of 4450 N Oakland Avenue in Shorewood, Wisconsin, the proposed site for Spoerl Commercial's new 19-unit affordable housing development, transforming a village-owned parking lot into workforce housing.

Building on Proven Success

This Shorewood proposal follows a similar workforce-housing project currently underway in Whitefish Bay, which also benefited from public funding. Our strategy continues to be local collaboration, effective financing, and community-responsive design.

Why This Matters

  • Social Impact: Providing housing options for teachers, municipal employees, and other essential workers helps strengthen community fabric.
  • Sustainable Land Use: Converting underused surface lots near transit and businesses supports smart density and sustainability.
  • Local Economy: Increasing housing supply near employment centers encourages local commerce and supports village vitality.

What Comes Next

  1. Village Board review of TIF assistance expected later this month.
  2. Parallel pursuit of tax-credit funding to secure affordability.
  3. Pending final approvals, construction is anticipated to begin in 2027, with leasing starting in spring 2028.

Who This Matters To

  • Municipal Leaders and Planners: This project illustrates how public land can be used to meet local housing goals through coordinated policy and funding.
  • Developers and Industry Professionals: It showcases how proactive project planning, thoughtful design, and multi-source financing lead to meaningful community impact.
  • Prospective Tenants: The development offers a sign of hope, new rental opportunities in a walkable, amenity-rich village setting.

About Spoerl Commercial

Spoerl Commercial is a Milwaukee-based developer specializing in mixed-income and affordable housing. Our work emphasizes partnership with local governments, nonprofits, and funding agencies to deliver housing that supports vibrant, lasting communities.

Source: JSonline

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